- Thu Dec 11, 2025 2:31 am#10753
Preparation Guide for the Position of Digital Marketing & IT Expert at Monpura Group
1. Understand the Role and Requirements
• Core duties: design and run Facebook ad campaigns, manage all company social‑media channels (Facebook pages & groups, Google, YouTube, Instagram), create graphics, support online customers and phone‑call enquiries, and conduct market‑trend research.
• Essential technical knowledge: Facebook Ads Manager (conversion ads, lead ads, pixel retargeting), Google Ads, SEO fundamentals, basic web‑design concepts, and the latest algorithms of each platform.
• Creative tools required: Adobe Photoshop and Adobe Illustrator for product posts, banners, promotions, and other visual assets.
• Educational background: Diploma in Computer or BSc in Computer Science & Engineering (or equivalent).
• Experience: minimum 2 years in digital marketing/IT within a group‑company environment; proven track record of handling multi‑channel campaigns.
• Age range: 25‑40 years; gender open.
2. Update Your Resume (CV)
– Header: full name, contact number, email, current address (optional), LinkedIn profile, and link to an online portfolio (Behance, Dribbble, personal website).
– Professional Summary (2‑3 lines): highlight 2‑3 years of digital‑marketing and IT experience, focus on Facebook/Google ad management, graphics design, and data‑driven campaign optimisation.
– Key Skills Section: list Adobe Photoshop, Adobe Illustrator, Graphics Design, SEO, Social‑Media Marketing, Facebook Ads Manager, Google Ads, Content Creation, Data Analysis, Customer Support.
– Work Experience: for each role, include:
* Company name, location, dates of employment.
* Specific responsibilities that match the job description (e.g., “Created and optimized 15+ Facebook lead‑ad campaigns achieving a 4.3 % conversion rate”).
* Quantifiable results (ROAS, CTR, follower growth, cost‑per‑lead).
* Tools used (Ads Manager, Pixel, Google Analytics, Photoshop, Illustrator).
– Education: diplomas or degrees, institution, graduation year.
– Certifications (if any): Facebook Blueprint, Google Ads Certification, Adobe Certified Expert, HubSpot Inbound Marketing, etc.
– Languages and Soft Skills: communication, proactive attitude, ability to work under pressure, teamwork, problem‑solving.
3. Assemble a Strong Portfolio
– Include at least 5‑7 examples that demonstrate the full workflow: brief → concept → design → ad setup → performance outcome.
– Types of work to showcase:
* Facebook ad creatives (image, carousel, video).
* Instagram story/post designs.
* YouTube thumbnail and banner designs.
* SEO‑focused landing‑page mock‑ups or actual URLs with traffic stats.
* Any web‑design pieces (responsive layouts, UI mock‑ups).
– For each piece, attach a short description: target audience, objectives, tools used, and measurable results (click‑through rate, leads generated, sales uplift).
– Host the portfolio on a clean, fast‑loading website or a reputable platform (Behance, Dribbble) and ensure the link works on mobile devices.
4. Refresh Technical Knowledge & Tools
• Facebook Ads Manager: review settings for conversion tracking, lead forms, custom audiences, look‑alike audiences, and pixel implementation. Practice setting up a dummy campaign to stay comfortable with the UI.
• Google Ads: ensure you can create search, display, and video campaigns; understand keyword research, Quality Score, and conversion tracking.
• SEO Basics: refresh on on‑page factors (meta tags, schema, site speed), off‑page (backlink profile), and Google Search Console usage.
• Adobe Photoshop & Illustrator: practice creating social‑media sized graphics (1080 × 1080 px, 1080 × 1920 px, 1200 × 628 px). Master layer styles, smart objects, export for web, and colour‑profile standards for Facebook/Instagram.
• Analytics: be ready to discuss how you use Facebook Insights, Google Analytics, and platform‑specific dashboards to measure campaign performance.
5. Prepare for Common Interview Topics
• Explain the end‑to‑end process you follow for a new product launch on social media.
• Describe a situation where a campaign under‑performed; what diagnostics did you run and how did you remediate it?
• Discuss how you stay updated on algorithm changes across platforms (following official blogs, webinars, industry newsletters).
• Demonstrate knowledge of the Dhaka market and any prior experience targeting Bangladeshi audiences.
• Highlight your customer‑support experience: handling queries, responding to comments, and converting inquiries into sales.
6. Practical Preparations on the Day of Application/Interview
– Print a clean copy of your CV and a concise one‑page portfolio summary (optional, since the job accepts online applications).
– Prepare a USB drive with high‑resolution versions of your best designs in case the interviewers request a quick view.
– Dress smart‑casual (business‑appropriate but not overly formal).
– Arrive at Monpura Group’s corporate office (75/2, Pragati Sarani, Uttar Badda, Dhaka) at least 10 minutes early.
– Bring a notebook and pen to jot down any interview details or follow‑up actions.
7. Application Submission Checklist
☐ Updated CV in PDF format (file name: FirstName_LastName_CV.pdf)
☐ Portfolio link (short, professional URL) included in the CV and in the email body
☐ Cover letter (optional but recommended) – briefly state why you are a fit for Monpura Group, mention your 2+ years experience and highlight one key achievement relevant to the role.
☐ Ensure the email subject line follows any instruction from the posting (if not specified, use “Application – Digital Marketing & IT Expert – YourName”).
☐ Attach all documents, double‑check that the files open correctly, then send to the provided application email address.
8. Follow‑Up
– If you do not receive an acknowledgment within 3 working days, send a polite follow‑up email confirming receipt of your application.
– Keep a record of the date you applied and any correspondence.
By completing each of these steps you will present yourself as a well‑rounded candidate who meets Monpura Group’s technical, creative, and strategic requirements for the Digital Marketing & IT Expert role. Good luck!
1. Understand the Role and Requirements
• Core duties: design and run Facebook ad campaigns, manage all company social‑media channels (Facebook pages & groups, Google, YouTube, Instagram), create graphics, support online customers and phone‑call enquiries, and conduct market‑trend research.
• Essential technical knowledge: Facebook Ads Manager (conversion ads, lead ads, pixel retargeting), Google Ads, SEO fundamentals, basic web‑design concepts, and the latest algorithms of each platform.
• Creative tools required: Adobe Photoshop and Adobe Illustrator for product posts, banners, promotions, and other visual assets.
• Educational background: Diploma in Computer or BSc in Computer Science & Engineering (or equivalent).
• Experience: minimum 2 years in digital marketing/IT within a group‑company environment; proven track record of handling multi‑channel campaigns.
• Age range: 25‑40 years; gender open.
2. Update Your Resume (CV)
– Header: full name, contact number, email, current address (optional), LinkedIn profile, and link to an online portfolio (Behance, Dribbble, personal website).
– Professional Summary (2‑3 lines): highlight 2‑3 years of digital‑marketing and IT experience, focus on Facebook/Google ad management, graphics design, and data‑driven campaign optimisation.
– Key Skills Section: list Adobe Photoshop, Adobe Illustrator, Graphics Design, SEO, Social‑Media Marketing, Facebook Ads Manager, Google Ads, Content Creation, Data Analysis, Customer Support.
– Work Experience: for each role, include:
* Company name, location, dates of employment.
* Specific responsibilities that match the job description (e.g., “Created and optimized 15+ Facebook lead‑ad campaigns achieving a 4.3 % conversion rate”).
* Quantifiable results (ROAS, CTR, follower growth, cost‑per‑lead).
* Tools used (Ads Manager, Pixel, Google Analytics, Photoshop, Illustrator).
– Education: diplomas or degrees, institution, graduation year.
– Certifications (if any): Facebook Blueprint, Google Ads Certification, Adobe Certified Expert, HubSpot Inbound Marketing, etc.
– Languages and Soft Skills: communication, proactive attitude, ability to work under pressure, teamwork, problem‑solving.
3. Assemble a Strong Portfolio
– Include at least 5‑7 examples that demonstrate the full workflow: brief → concept → design → ad setup → performance outcome.
– Types of work to showcase:
* Facebook ad creatives (image, carousel, video).
* Instagram story/post designs.
* YouTube thumbnail and banner designs.
* SEO‑focused landing‑page mock‑ups or actual URLs with traffic stats.
* Any web‑design pieces (responsive layouts, UI mock‑ups).
– For each piece, attach a short description: target audience, objectives, tools used, and measurable results (click‑through rate, leads generated, sales uplift).
– Host the portfolio on a clean, fast‑loading website or a reputable platform (Behance, Dribbble) and ensure the link works on mobile devices.
4. Refresh Technical Knowledge & Tools
• Facebook Ads Manager: review settings for conversion tracking, lead forms, custom audiences, look‑alike audiences, and pixel implementation. Practice setting up a dummy campaign to stay comfortable with the UI.
• Google Ads: ensure you can create search, display, and video campaigns; understand keyword research, Quality Score, and conversion tracking.
• SEO Basics: refresh on on‑page factors (meta tags, schema, site speed), off‑page (backlink profile), and Google Search Console usage.
• Adobe Photoshop & Illustrator: practice creating social‑media sized graphics (1080 × 1080 px, 1080 × 1920 px, 1200 × 628 px). Master layer styles, smart objects, export for web, and colour‑profile standards for Facebook/Instagram.
• Analytics: be ready to discuss how you use Facebook Insights, Google Analytics, and platform‑specific dashboards to measure campaign performance.
5. Prepare for Common Interview Topics
• Explain the end‑to‑end process you follow for a new product launch on social media.
• Describe a situation where a campaign under‑performed; what diagnostics did you run and how did you remediate it?
• Discuss how you stay updated on algorithm changes across platforms (following official blogs, webinars, industry newsletters).
• Demonstrate knowledge of the Dhaka market and any prior experience targeting Bangladeshi audiences.
• Highlight your customer‑support experience: handling queries, responding to comments, and converting inquiries into sales.
6. Practical Preparations on the Day of Application/Interview
– Print a clean copy of your CV and a concise one‑page portfolio summary (optional, since the job accepts online applications).
– Prepare a USB drive with high‑resolution versions of your best designs in case the interviewers request a quick view.
– Dress smart‑casual (business‑appropriate but not overly formal).
– Arrive at Monpura Group’s corporate office (75/2, Pragati Sarani, Uttar Badda, Dhaka) at least 10 minutes early.
– Bring a notebook and pen to jot down any interview details or follow‑up actions.
7. Application Submission Checklist
☐ Updated CV in PDF format (file name: FirstName_LastName_CV.pdf)
☐ Portfolio link (short, professional URL) included in the CV and in the email body
☐ Cover letter (optional but recommended) – briefly state why you are a fit for Monpura Group, mention your 2+ years experience and highlight one key achievement relevant to the role.
☐ Ensure the email subject line follows any instruction from the posting (if not specified, use “Application – Digital Marketing & IT Expert – YourName”).
☐ Attach all documents, double‑check that the files open correctly, then send to the provided application email address.
8. Follow‑Up
– If you do not receive an acknowledgment within 3 working days, send a polite follow‑up email confirming receipt of your application.
– Keep a record of the date you applied and any correspondence.
By completing each of these steps you will present yourself as a well‑rounded candidate who meets Monpura Group’s technical, creative, and strategic requirements for the Digital Marketing & IT Expert role. Good luck!
