- Thu Dec 11, 2025 10:24 pm#10965
Preparation Guide for the Digital Marketing Executive Position at HK Lifestyle (Mirpur‑12, Dhaka)
1. Understand the Role and Requirements
- Position: Digital Marketing Executive – full‑time, office based.
- Age limit: 20‑30 years.
- Education: Higher Secondary minimum; Bachelor/Honors strongly preferred.
- Experience: Minimum 2 years in digital marketing, specifically for a shop or showroom environment.
- Core skills demanded: Digital Marketing (Social Media Marketing), Facebook Ads, Facebook Marketing, Google Ads, TikTok Ads, general SMM.
- Additional expectations (written in Bengali):
• Hands‑on experience with ad platforms (Facebook, Instagram, YouTube, TikTok).
• Ability to create and manage vlog posts.
• Knowledge of website development and how to build or maintain a site.
• Understanding of sales development processes.
• Ability to generate fresh content ideas.
- Language: Ability to understand and respond in Bengali (the job ad contains Bengali clauses).
2. Research the Company
- Visit the physical address: 2nd Floor, Level‑3, Ramjannesa Super Market, Mirpur 12, near Metro‑rail pillars 165‑166.
- Look for the company’s online presence: search “HK Lifestyle Bangladesh” on Google, Facebook, Instagram, LinkedIn. Note the products, brand tone, current campaigns, and target audience.
- Identify their competitors (other lifestyle/shopping centers in Dhaka) and observe how they market themselves digitally.
3. Skill Audit and Gap Filling
1. Ad Platforms
- Create or refresh accounts on Facebook Business Manager, Google Ads, TikTok Ads Manager.
- Complete at least one recent certification or tutorial for each platform (e.g., Facebook Blueprint, Google Skillshop, TikTok Ads Academy).
- Build a small test campaign (budget can be $0 using “draft” mode) to demonstrate ad set structure, audience targeting, budgeting, and reporting.
2. Content Creation
- Practice producing short video clips for TikTok/Instagram Reels and a 1‑minute vlog style video.
- Use free tools like Canva, CapCut, or Adobe Express for graphics and video editing.
- Create a content calendar for a month, showing a mix of product showcases, lifestyle posts, user‑generated content, and promotional offers.
3. Website Development
- Review basic website building skills: WordPress, Wix, or Squarespace.
- Learn how to install and configure essential plugins (SEO, analytics, contact forms).
- Be able to explain how to set up a landing page for a specific promotion and how to integrate Facebook Pixel and Google Analytics.
4. Sales Development
- Understand the funnel: lead generation → nurturing → conversion → repeat purchase.
- Prepare a simple sales funnel diagram for a showroom product (e.g., fashion accessories) that links ad clicks to in‑store visits or e‑commerce checkout.
5. Analytics & Reporting
- Master Google Analytics basics and Facebook Insights.
- Prepare sample reports that include metrics such as CPM, CPC, CTR, conversion rate, ROAS, and sales uplift.
4. Build a Portfolio
- Compile a PDF (2‑3 pages) that includes:
• Brief description of each past digital marketing project (company name, duration, objectives).
• Screenshots of ad creatives, targeting settings, and performance dashboards.
• Results expressed in percentages or absolute numbers (e.g., “Increased Facebook ad CTR by 35 % and sales by 22 % over a 3‑month period”).
• One case study specifically for a shop/showroom: outline the problem, strategy, execution, and outcome.
- Host the portfolio online (Google Drive, Dropbox, or a simple personal website) and generate a shareable link.
5. Tailor Your Resume
- Use a clean, one‑page layout; start with a strong professional summary: “Digital marketer with 2+ years of hands‑on experience driving sales for retail showrooms through Facebook, Google, and TikTok advertising.”
- List the required skills first (Facebook Ads, Google Ads, TikTok Ads, SMM, website management).
- Include a “Key Achievements” bullet list for each role, quantifying results.
- Add a “Technical Proficiencies” section: Facebook Business Manager, Google Ads, TikTok Ads Manager, Canva, Photoshop, WordPress, Google Analytics, Excel.
- Mention language proficiency (Bangla – native, English – fluent).
6. Application Package
- Prepare the following files:
1. Tailored resume (PDF).
2. Portfolio link (PDF cover page with URL).
3. A short cover letter (250‑300 words) addressing:
• Why you are interested in HK Lifestyle and the Mirpur‑12 location.
• How your experience with shop/showroom advertising aligns with their needs.
• Specific ideas you would bring for new content and sales development.
- Since the ad states “OnlineApply: True,” submit the package through the provided online portal or email (if an address is given).
- Keep a copy of the submission confirmation email for reference.
7. Interview Preparation
1. Company‑Specific Questions
- What do you think HK Lifestyle’s primary target customers are?
- How would you improve their current social media presence?
2. Technical Questions
- Walk us through setting up a Facebook retargeting campaign for a showroom.
- How do you calculate ROAS and what threshold is acceptable for a fashion retail ad?
- Explain how you would integrate a TikTok Pixel into a product landing page.
3. Scenario / Case Study
- Expect a brief exercise: design a 2‑week campaign to promote a new collection in the Mirpur‑12 showroom, covering ad creative, budget allocation, targeting, and expected KPI targets.
4. Behavioral Questions
- Tell us about a time you had to adjust a campaign that was underperforming.
- How do you manage multiple ad accounts and deadlines simultaneously?
5. Preparation Tips
- Bring printed copies of your resume and a one‑page summary of the case study you prepared.
- Dress business‑casual; arrive 10‑15 minutes early at the address given.
- Prepare thoughtful questions for the interviewer, such as “What are the biggest digital marketing challenges HK Lifestyle faces right now?”
8. Logistics and Final Checks
- Verify that you meet the age (20‑30) and gender criteria (open to both).
- Ensure you have a valid ID and any required work permits (if applicable).
- Confirm transportation to the Mirpur‑12 office; plan for traffic during peak hours.
- Review the “asper company policy” benefit note; be ready to discuss salary expectations (range is negotiable).
9. Ongoing Self‑Improvement -
- Join local digital marketing groups on Facebook/LinkedIn (e.g., “Bangladesh Digital Marketers”).
- Subscribe to industry newsletters (Social Media Examiner, WordStream).
- Keep a running list of new content ideas, platform updates, and algorithm changes – you can reference this in the interview to demonstrate proactive learning.
By following these steps you will present yourself as a well‑rounded candidate who not only meets the listed qualifications but also brings strategic thinking and fresh ideas to HK Lifestyle’s digital marketing efforts. Good luck!
1. Understand the Role and Requirements
- Position: Digital Marketing Executive – full‑time, office based.
- Age limit: 20‑30 years.
- Education: Higher Secondary minimum; Bachelor/Honors strongly preferred.
- Experience: Minimum 2 years in digital marketing, specifically for a shop or showroom environment.
- Core skills demanded: Digital Marketing (Social Media Marketing), Facebook Ads, Facebook Marketing, Google Ads, TikTok Ads, general SMM.
- Additional expectations (written in Bengali):
• Hands‑on experience with ad platforms (Facebook, Instagram, YouTube, TikTok).
• Ability to create and manage vlog posts.
• Knowledge of website development and how to build or maintain a site.
• Understanding of sales development processes.
• Ability to generate fresh content ideas.
- Language: Ability to understand and respond in Bengali (the job ad contains Bengali clauses).
2. Research the Company
- Visit the physical address: 2nd Floor, Level‑3, Ramjannesa Super Market, Mirpur 12, near Metro‑rail pillars 165‑166.
- Look for the company’s online presence: search “HK Lifestyle Bangladesh” on Google, Facebook, Instagram, LinkedIn. Note the products, brand tone, current campaigns, and target audience.
- Identify their competitors (other lifestyle/shopping centers in Dhaka) and observe how they market themselves digitally.
3. Skill Audit and Gap Filling
1. Ad Platforms
- Create or refresh accounts on Facebook Business Manager, Google Ads, TikTok Ads Manager.
- Complete at least one recent certification or tutorial for each platform (e.g., Facebook Blueprint, Google Skillshop, TikTok Ads Academy).
- Build a small test campaign (budget can be $0 using “draft” mode) to demonstrate ad set structure, audience targeting, budgeting, and reporting.
2. Content Creation
- Practice producing short video clips for TikTok/Instagram Reels and a 1‑minute vlog style video.
- Use free tools like Canva, CapCut, or Adobe Express for graphics and video editing.
- Create a content calendar for a month, showing a mix of product showcases, lifestyle posts, user‑generated content, and promotional offers.
3. Website Development
- Review basic website building skills: WordPress, Wix, or Squarespace.
- Learn how to install and configure essential plugins (SEO, analytics, contact forms).
- Be able to explain how to set up a landing page for a specific promotion and how to integrate Facebook Pixel and Google Analytics.
4. Sales Development
- Understand the funnel: lead generation → nurturing → conversion → repeat purchase.
- Prepare a simple sales funnel diagram for a showroom product (e.g., fashion accessories) that links ad clicks to in‑store visits or e‑commerce checkout.
5. Analytics & Reporting
- Master Google Analytics basics and Facebook Insights.
- Prepare sample reports that include metrics such as CPM, CPC, CTR, conversion rate, ROAS, and sales uplift.
4. Build a Portfolio
- Compile a PDF (2‑3 pages) that includes:
• Brief description of each past digital marketing project (company name, duration, objectives).
• Screenshots of ad creatives, targeting settings, and performance dashboards.
• Results expressed in percentages or absolute numbers (e.g., “Increased Facebook ad CTR by 35 % and sales by 22 % over a 3‑month period”).
• One case study specifically for a shop/showroom: outline the problem, strategy, execution, and outcome.
- Host the portfolio online (Google Drive, Dropbox, or a simple personal website) and generate a shareable link.
5. Tailor Your Resume
- Use a clean, one‑page layout; start with a strong professional summary: “Digital marketer with 2+ years of hands‑on experience driving sales for retail showrooms through Facebook, Google, and TikTok advertising.”
- List the required skills first (Facebook Ads, Google Ads, TikTok Ads, SMM, website management).
- Include a “Key Achievements” bullet list for each role, quantifying results.
- Add a “Technical Proficiencies” section: Facebook Business Manager, Google Ads, TikTok Ads Manager, Canva, Photoshop, WordPress, Google Analytics, Excel.
- Mention language proficiency (Bangla – native, English – fluent).
6. Application Package
- Prepare the following files:
1. Tailored resume (PDF).
2. Portfolio link (PDF cover page with URL).
3. A short cover letter (250‑300 words) addressing:
• Why you are interested in HK Lifestyle and the Mirpur‑12 location.
• How your experience with shop/showroom advertising aligns with their needs.
• Specific ideas you would bring for new content and sales development.
- Since the ad states “OnlineApply: True,” submit the package through the provided online portal or email (if an address is given).
- Keep a copy of the submission confirmation email for reference.
7. Interview Preparation
1. Company‑Specific Questions
- What do you think HK Lifestyle’s primary target customers are?
- How would you improve their current social media presence?
2. Technical Questions
- Walk us through setting up a Facebook retargeting campaign for a showroom.
- How do you calculate ROAS and what threshold is acceptable for a fashion retail ad?
- Explain how you would integrate a TikTok Pixel into a product landing page.
3. Scenario / Case Study
- Expect a brief exercise: design a 2‑week campaign to promote a new collection in the Mirpur‑12 showroom, covering ad creative, budget allocation, targeting, and expected KPI targets.
4. Behavioral Questions
- Tell us about a time you had to adjust a campaign that was underperforming.
- How do you manage multiple ad accounts and deadlines simultaneously?
5. Preparation Tips
- Bring printed copies of your resume and a one‑page summary of the case study you prepared.
- Dress business‑casual; arrive 10‑15 minutes early at the address given.
- Prepare thoughtful questions for the interviewer, such as “What are the biggest digital marketing challenges HK Lifestyle faces right now?”
8. Logistics and Final Checks
- Verify that you meet the age (20‑30) and gender criteria (open to both).
- Ensure you have a valid ID and any required work permits (if applicable).
- Confirm transportation to the Mirpur‑12 office; plan for traffic during peak hours.
- Review the “asper company policy” benefit note; be ready to discuss salary expectations (range is negotiable).
9. Ongoing Self‑Improvement -
- Join local digital marketing groups on Facebook/LinkedIn (e.g., “Bangladesh Digital Marketers”).
- Subscribe to industry newsletters (Social Media Examiner, WordStream).
- Keep a running list of new content ideas, platform updates, and algorithm changes – you can reference this in the interview to demonstrate proactive learning.
By following these steps you will present yourself as a well‑rounded candidate who not only meets the listed qualifications but also brings strategic thinking and fresh ideas to HK Lifestyle’s digital marketing efforts. Good luck!
