- Sat Dec 13, 2025 1:36 pm#11612
Preparation Guidelines for the Graphic Designer & Video Editor (Social Media Specialist) Position at STANDARD MH GROUP – “Moments” Luxury Kids Couture Brand
1. Understand the Brand and Market
- Study the “Moments” website, social media channels, and recent campaigns. Note the color palettes, typography, imagery style, and the overall luxury aesthetic.
- Research luxury kids‑couture competitors (e.g., Bonpoint, Little Rogue, Stella McCartney Kids) to understand industry standards and trends.
- Familiarize yourself with the parent company, Standard MH Group, its export‑oriented garment business, and how the luxury segment fits within its portfolio.
2. Tailor Your Portfolio
- Content Scope: Include at least 5–7 complete campaign case studies that show the full workflow: concept, mood board, photo‑shoot coordination, high‑end retouching, motion graphics, video reels, and final posters.
- Luxury Indicators: Highlight projects with premium products, fashion items, or high‑value branding. Use before‑and‑after comparisons to demonstrate your retouching and color‑grading skills.
- Kids Couture Edge: If you have any work with children’s fashion or product photography, give it prominence. If not, create a 2‑3 piece mock‑campaign for a luxury kids‑wear line to showcase relevance.
- Format: Prepare a PDF (max 20 MB) with clear labeling of each project, the tools used, and the specific role you played. Also have an online portfolio (Behance, personal website, or a shared Google Drive folder) ready for quick access.
3. Refresh Technical Skills
- Adobe Suite:
- Photoshop – advanced retouching, skin smoothing, fabric detail enhancement.
- Illustrator – vector logo adaptations, pattern creation, typography layout.
- InDesign – multi‑page catalogues and lookbooks.
- Video Editing & Motion:
- Premiere Pro & DaVinci Resolve – timeline editing, color grading to achieve cinematic luxury tones.
- After Effects – motion graphics, animated typography, and subtle product reveals.
- Optional: Cinema 4D basics for 3‑D product spins or background elements.
- Audio: Basic sound design, background music syncing, and audio level balancing for reels and brand films.
- Practice Task: Take a raw fashion shoot (or a royalty‑free sample) and produce:
1. A polished editorial photo (before/after).
2. A 15‑second Instagram Reel with motion graphics and sound.
3. A one‑page catalogue spread in InDesign.
4. Social Media Savvy
- Study the latest Instagram Reels, TikTok trends, and YouTube Shorts formats relevant to fashion and luxury. Note popular transition styles, caption pacing, and music usage.
- Prepare a short “trend‑adaptation” reel (15‑30 seconds) that incorporates a current audio hook, a smooth transition, and a luxury kids‑wear showcase.
- Be ready to discuss how you would schedule and repurpose content across Instagram, TikTok, Facebook, and YouTube while maintaining brand consistency.
5. Creative Process Documentation
- Outline your typical workflow from brief to delivery (e.g., brief analysis → mood board → asset gathering → design/mock‑up → client review → final polish).
- Prepare a short slide or PDF that maps this process, highlighting collaboration points with photographers, stylists, marketing, and copywriters.
6. Prepare for the Interview
- Common Questions:
- “How do you balance luxury aesthetics with the playful nature of kids’ clothing?”
- “Can you walk us through a recent campaign where you managed photo‑shoot, video, and social media deliverables?”
- “What color‑grading techniques do you use to achieve a high‑end look?”
- Portfolio Walk‑through: Practice a concise 5‑minute presentation focusing on relevance to luxury kids couture, storytelling, and measurable results (engagement metrics, conversion uplift, etc.).
- Technical Demonstration: Be prepared for a possible on‑spot editing test (e.g., quick retouch, adding a motion graphic, or syncing audio). Have a laptop with all required software installed and a set of sample assets ready.
7. Logistics & Presentation
- Update your résumé to emphasize 3‑5 years of experience in retail, garment, textile, and online‑retail startup environments. Highlight specific tools and achievements (e.g., “Increased Instagram engagement by 45 % through targeted reel series”).
- Print a clean, professional copy of your résumé and a short portfolio cheat‑sheet (project titles, tools, outcomes) to bring to the office interview in Dhaka (Tejgaon Industrial Area).
- Dress in business‑casual attire that reflects an understanding of luxury branding (e.g., well‑fitted blazer, neutral colors).
8. Additional Checks
- Verify the interview location: Civil Engineers Bhaban, 69, Mohakhali C/A, Dhaka. Plan your route and allow extra travel time for traffic.
- Ensure you have a reliable internet connection for any remote follow‑up tasks (e.g., sending larger video files).
- Prepare questions for the employer, such as:
- “What is the typical turnaround time for a full campaign?”
- “How does the team handle brand confidentiality for high‑profile clients?”
- “What resources are available for continued skill development (software licenses, training budgets)?”
9. Final Checklist (Day Before Interview)
- Portfolio PDF and online link working; test on a different device.
- Laptop powered on, fully charged, with Adobe Creative Cloud, DaVinci Resolve, and After Effects ready.
- Printed résumé and portfolio cheat‑sheet.
- Dress ready; shoes polished.
- Directions confirmed; contact number of the hiring manager saved.
By following these steps you will demonstrate not only the technical proficiency required for the role but also a deep understanding of the luxury kids couture market, a strong storytelling ability, and a professional approach that aligns with STANDARD MH GROUP’s standards. Good luck!
1. Understand the Brand and Market
- Study the “Moments” website, social media channels, and recent campaigns. Note the color palettes, typography, imagery style, and the overall luxury aesthetic.
- Research luxury kids‑couture competitors (e.g., Bonpoint, Little Rogue, Stella McCartney Kids) to understand industry standards and trends.
- Familiarize yourself with the parent company, Standard MH Group, its export‑oriented garment business, and how the luxury segment fits within its portfolio.
2. Tailor Your Portfolio
- Content Scope: Include at least 5–7 complete campaign case studies that show the full workflow: concept, mood board, photo‑shoot coordination, high‑end retouching, motion graphics, video reels, and final posters.
- Luxury Indicators: Highlight projects with premium products, fashion items, or high‑value branding. Use before‑and‑after comparisons to demonstrate your retouching and color‑grading skills.
- Kids Couture Edge: If you have any work with children’s fashion or product photography, give it prominence. If not, create a 2‑3 piece mock‑campaign for a luxury kids‑wear line to showcase relevance.
- Format: Prepare a PDF (max 20 MB) with clear labeling of each project, the tools used, and the specific role you played. Also have an online portfolio (Behance, personal website, or a shared Google Drive folder) ready for quick access.
3. Refresh Technical Skills
- Adobe Suite:
- Photoshop – advanced retouching, skin smoothing, fabric detail enhancement.
- Illustrator – vector logo adaptations, pattern creation, typography layout.
- InDesign – multi‑page catalogues and lookbooks.
- Video Editing & Motion:
- Premiere Pro & DaVinci Resolve – timeline editing, color grading to achieve cinematic luxury tones.
- After Effects – motion graphics, animated typography, and subtle product reveals.
- Optional: Cinema 4D basics for 3‑D product spins or background elements.
- Audio: Basic sound design, background music syncing, and audio level balancing for reels and brand films.
- Practice Task: Take a raw fashion shoot (or a royalty‑free sample) and produce:
1. A polished editorial photo (before/after).
2. A 15‑second Instagram Reel with motion graphics and sound.
3. A one‑page catalogue spread in InDesign.
4. Social Media Savvy
- Study the latest Instagram Reels, TikTok trends, and YouTube Shorts formats relevant to fashion and luxury. Note popular transition styles, caption pacing, and music usage.
- Prepare a short “trend‑adaptation” reel (15‑30 seconds) that incorporates a current audio hook, a smooth transition, and a luxury kids‑wear showcase.
- Be ready to discuss how you would schedule and repurpose content across Instagram, TikTok, Facebook, and YouTube while maintaining brand consistency.
5. Creative Process Documentation
- Outline your typical workflow from brief to delivery (e.g., brief analysis → mood board → asset gathering → design/mock‑up → client review → final polish).
- Prepare a short slide or PDF that maps this process, highlighting collaboration points with photographers, stylists, marketing, and copywriters.
6. Prepare for the Interview
- Common Questions:
- “How do you balance luxury aesthetics with the playful nature of kids’ clothing?”
- “Can you walk us through a recent campaign where you managed photo‑shoot, video, and social media deliverables?”
- “What color‑grading techniques do you use to achieve a high‑end look?”
- Portfolio Walk‑through: Practice a concise 5‑minute presentation focusing on relevance to luxury kids couture, storytelling, and measurable results (engagement metrics, conversion uplift, etc.).
- Technical Demonstration: Be prepared for a possible on‑spot editing test (e.g., quick retouch, adding a motion graphic, or syncing audio). Have a laptop with all required software installed and a set of sample assets ready.
7. Logistics & Presentation
- Update your résumé to emphasize 3‑5 years of experience in retail, garment, textile, and online‑retail startup environments. Highlight specific tools and achievements (e.g., “Increased Instagram engagement by 45 % through targeted reel series”).
- Print a clean, professional copy of your résumé and a short portfolio cheat‑sheet (project titles, tools, outcomes) to bring to the office interview in Dhaka (Tejgaon Industrial Area).
- Dress in business‑casual attire that reflects an understanding of luxury branding (e.g., well‑fitted blazer, neutral colors).
8. Additional Checks
- Verify the interview location: Civil Engineers Bhaban, 69, Mohakhali C/A, Dhaka. Plan your route and allow extra travel time for traffic.
- Ensure you have a reliable internet connection for any remote follow‑up tasks (e.g., sending larger video files).
- Prepare questions for the employer, such as:
- “What is the typical turnaround time for a full campaign?”
- “How does the team handle brand confidentiality for high‑profile clients?”
- “What resources are available for continued skill development (software licenses, training budgets)?”
9. Final Checklist (Day Before Interview)
- Portfolio PDF and online link working; test on a different device.
- Laptop powered on, fully charged, with Adobe Creative Cloud, DaVinci Resolve, and After Effects ready.
- Printed résumé and portfolio cheat‑sheet.
- Dress ready; shoes polished.
- Directions confirmed; contact number of the hiring manager saved.
By following these steps you will demonstrate not only the technical proficiency required for the role but also a deep understanding of the luxury kids couture market, a strong storytelling ability, and a professional approach that aligns with STANDARD MH GROUP’s standards. Good luck!
