- Sun Dec 28, 2025 2:19 am#16159
In the role of Lead, Media Buying at ISHO Limited, you’ll be responsible for designing and managing paid advertising campaigns to drive traffic, engagement, and conversions for the company’s products and services. This involves working closely with creative and content teams to ensure ads align with brand messaging, while also analyzing performance data to refine strategies. The role is critical for maximizing the return on investment from digital ad budgets, particularly in the competitive markets of Dhaka and beyond.
• Core skills include expertise in platform-specific tools like Meta Ads Manager and Google Ads, with a focus on audience segmentation, budget allocation, and bidding tactics
• Proficiency in A/B testing to optimize ad creatives and copy is essential, as is the ability to interpret metrics like CTR, ROAS, and conversion rates
• Strong collaboration skills are required to coordinate with cross-functional teams, including designers, content creators, and marketing strategists
• Experience in managing media budgets effectively to ensure cost-efficiency and alignment with business goals is a priority
• Familiarity with campaign lifecycle management, from planning to post-performance analysis, is key to success
When highlighting experience, prioritize roles in industries such as furniture, retail, or hospitality, where digital ad campaigns are often central to business growth. Emphasize hands-on experience with campaign optimization, including how you’ve adjusted targeting strategies or improved ROI through data-driven decisions. If you’ve worked with local agencies or brands in Bangladesh, mention specific campaigns or outcomes that demonstrate your understanding of the market. Compliance with platform guidelines and adherence to ethical advertising practices should also be clearly communicated.
Education and certifications should be presented as a foundation for your expertise. Ensure your MBM in Marketing is highlighted, and include any additional training in digital marketing tools or platforms. Certifications in Google Ads, Meta Blueprint, or similar programs can strengthen your profile, especially if they align with the company’s tech stack. Keep descriptions concise but specific, avoiding vague claims about “digital marketing skills.”
Familiarity with tools like Google Analytics, Meta Business Suite, and campaign management software is crucial. Demonstrate how you’ve used these tools to track performance, identify trends, and make real-time adjustments. For example, explain how you leveraged audience insights to refine targeting or used conversion tracking to measure campaign effectiveness. Avoid technical jargon; focus on practical applications that show measurable impact.
For interviews, prepare to discuss your approach to balancing creativity with data analysis, and how you stay updated on platform changes that affect ad performance. Bangladeshi employers often value transparency, so be ready to share specific examples of challenges you’ve faced and how you resolved them. Practice explaining your past campaigns using clear, concise metrics, and be prepared to discuss how your strategies align with ISHO’s business objectives.
1. Review the job description thoroughly to ensure your application reflects all required qualifications
2. Tailor your resume to highlight relevant experience, especially in the specified industries and digital ad platforms
3. Prepare a portfolio of past campaigns, including metrics like CTR, ROAS, and budget efficiency
4. Anticipate questions about your ability to work under pressure, manage multiple campaigns, and adapt to platform updates
5. Practice articulating your strategies in a way that connects your experience to ISHO’s goals
Ensure all documents are organized, including your MBM certificate, any relevant certifications, and references from previous employers. If you’ve worked on field-based campaigns, be ready to discuss logistical challenges and how you ensured compliance with local regulations. Professional behavior, punctuality, and a proactive attitude are highly valued in Bangladeshi workplaces. Approach the role with a clear understanding of the market and a commitment to delivering measurable results.
• Core skills include expertise in platform-specific tools like Meta Ads Manager and Google Ads, with a focus on audience segmentation, budget allocation, and bidding tactics
• Proficiency in A/B testing to optimize ad creatives and copy is essential, as is the ability to interpret metrics like CTR, ROAS, and conversion rates
• Strong collaboration skills are required to coordinate with cross-functional teams, including designers, content creators, and marketing strategists
• Experience in managing media budgets effectively to ensure cost-efficiency and alignment with business goals is a priority
• Familiarity with campaign lifecycle management, from planning to post-performance analysis, is key to success
When highlighting experience, prioritize roles in industries such as furniture, retail, or hospitality, where digital ad campaigns are often central to business growth. Emphasize hands-on experience with campaign optimization, including how you’ve adjusted targeting strategies or improved ROI through data-driven decisions. If you’ve worked with local agencies or brands in Bangladesh, mention specific campaigns or outcomes that demonstrate your understanding of the market. Compliance with platform guidelines and adherence to ethical advertising practices should also be clearly communicated.
Education and certifications should be presented as a foundation for your expertise. Ensure your MBM in Marketing is highlighted, and include any additional training in digital marketing tools or platforms. Certifications in Google Ads, Meta Blueprint, or similar programs can strengthen your profile, especially if they align with the company’s tech stack. Keep descriptions concise but specific, avoiding vague claims about “digital marketing skills.”
Familiarity with tools like Google Analytics, Meta Business Suite, and campaign management software is crucial. Demonstrate how you’ve used these tools to track performance, identify trends, and make real-time adjustments. For example, explain how you leveraged audience insights to refine targeting or used conversion tracking to measure campaign effectiveness. Avoid technical jargon; focus on practical applications that show measurable impact.
For interviews, prepare to discuss your approach to balancing creativity with data analysis, and how you stay updated on platform changes that affect ad performance. Bangladeshi employers often value transparency, so be ready to share specific examples of challenges you’ve faced and how you resolved them. Practice explaining your past campaigns using clear, concise metrics, and be prepared to discuss how your strategies align with ISHO’s business objectives.
1. Review the job description thoroughly to ensure your application reflects all required qualifications
2. Tailor your resume to highlight relevant experience, especially in the specified industries and digital ad platforms
3. Prepare a portfolio of past campaigns, including metrics like CTR, ROAS, and budget efficiency
4. Anticipate questions about your ability to work under pressure, manage multiple campaigns, and adapt to platform updates
5. Practice articulating your strategies in a way that connects your experience to ISHO’s goals
Ensure all documents are organized, including your MBM certificate, any relevant certifications, and references from previous employers. If you’ve worked on field-based campaigns, be ready to discuss logistical challenges and how you ensured compliance with local regulations. Professional behavior, punctuality, and a proactive attitude are highly valued in Bangladeshi workplaces. Approach the role with a clear understanding of the market and a commitment to delivering measurable results.
