- Thu Dec 11, 2025 1:43 am#10730
Preparation Guide for the Engineering Sales Executive Position
Automation and Power Solution – Dhaka (Deadline: 31 December 2025)
1. Know the Company and Its Market
• Research Automation and Power Solution: its history, core services, major clients, and recent projects.
• Identify the key industries it serves (e.g., manufacturing, utilities, infrastructure).
• Study competitors in the Bangladeshi automation and power equipment market to understand differentiators.
2. Master the Product Portfolio
• PLC, HMI, VFD, Sensors, Online UPS, Sub‑Station, LPS, Panel Boards, SCADA, complete project solutions.
• For each product, learn:
– Basic operating principle.
– Typical applications and benefits.
– Common specifications and selection criteria.
• Review product datasheets, catalogues, and case studies available on the company website or through industry distributors.
3. Refresh Core Electrical Knowledge
• Review fundamentals of electrical circuits, power distribution, control systems, and protection devices.
• Understand wiring standards, IEC/BS codes relevant in Bangladesh.
• Familiarize yourself with project phases: design, procurement, installation, commissioning, and after‑sales support.
4. Develop Sales & Marketing Competencies
• Practice creating a Bill of Quantities (BOQ) and preparing accurate quotations.
• Study sales funnel management: lead generation, qualification, proposal, negotiation, closing, and follow‑up.
• Learn to set and track personal sales targets; use CRM tools to monitor pipeline.
5. Enhance Communication & Presentation Skills
• Prepare a 5‑minute pitch that highlights the value proposition of the company’s automation solutions.
• Practice delivering technical presentations to non‑technical audiences; focus on clarity, storytelling, and visual aids.
• Role‑play objection handling and negotiation scenarios typical for engineering contracts.
6. Build a Professional Network
• Join local engineering societies, automation forums, and LinkedIn groups related to electrical engineering and industrial automation.
• Attend trade shows, seminars, and webinars in Dhaka to meet potential clients and partners.
7. Prepare Application Documents
• Tailor your résumé to showcase:
– Relevant education (Diploma or BSc in Electrical/Electronic Engineering).
– Any experience in engineering firms or technical sales (include measurable achievements).
– Specific skills: BOQ analysis, customer service, project management, negotiation.
• Write a cover letter that connects your background to the job responsibilities (presentation, client visits, relationship building, quotation preparation).
• Ensure contact information is up‑to‑date; include a professional email address and a LinkedIn profile link.
8. Interview Preparation
• Anticipate questions such as:
– “How would you approach a new client who is unfamiliar with PLC technology?”
– “Describe a time you turned a technical requirement into a successful sale.”
– “What steps do you take to ensure accurate BOQ preparation?”
• Prepare STAR (Situation, Task, Action, Result) stories from past experiences or internships that demonstrate sales success, technical understanding, and project management.
• Bring copies of your résumé, a portfolio of past quotations or sales reports (if available), and a notebook for notes.
9. Post‑Interview Follow‑Up
• Send a thank‑you email within 24 hours, reiterating your interest and summarising key points discussed.
• Attach any additional documents requested (e.g., reference letters, certifications).
10. Continuous Learning
• Enroll in short courses on SCADA systems, industrial networking, or advanced sales techniques.
• Keep abreast of emerging technologies (IoT in automation, renewable energy integration) that could expand the company’s offering.
Final Checklist Before Submission
- [ ] Company research completed and notes compiled.
- [ ] Product knowledge refreshed; ability to explain each item in lay terms.
- [ ] Résumé and cover letter customized for the role.
- [ ] All required documents saved as PDF with a clear file name (e.g., “YourName_EngineeringSalesExec.pdf”).
- [ ] Application submitted before the deadline (31 December 2025).
- [ ] Confirmation email received; follow‑up reminder set for one week later.
Follow this guide step by step, and you will present yourself as a well‑rounded candidate with the technical grounding, sales acumen, and professional demeanor that Automation and Power Solution expects from its Engineering Sales Executives. Good luck!
Automation and Power Solution – Dhaka (Deadline: 31 December 2025)
1. Know the Company and Its Market
• Research Automation and Power Solution: its history, core services, major clients, and recent projects.
• Identify the key industries it serves (e.g., manufacturing, utilities, infrastructure).
• Study competitors in the Bangladeshi automation and power equipment market to understand differentiators.
2. Master the Product Portfolio
• PLC, HMI, VFD, Sensors, Online UPS, Sub‑Station, LPS, Panel Boards, SCADA, complete project solutions.
• For each product, learn:
– Basic operating principle.
– Typical applications and benefits.
– Common specifications and selection criteria.
• Review product datasheets, catalogues, and case studies available on the company website or through industry distributors.
3. Refresh Core Electrical Knowledge
• Review fundamentals of electrical circuits, power distribution, control systems, and protection devices.
• Understand wiring standards, IEC/BS codes relevant in Bangladesh.
• Familiarize yourself with project phases: design, procurement, installation, commissioning, and after‑sales support.
4. Develop Sales & Marketing Competencies
• Practice creating a Bill of Quantities (BOQ) and preparing accurate quotations.
• Study sales funnel management: lead generation, qualification, proposal, negotiation, closing, and follow‑up.
• Learn to set and track personal sales targets; use CRM tools to monitor pipeline.
5. Enhance Communication & Presentation Skills
• Prepare a 5‑minute pitch that highlights the value proposition of the company’s automation solutions.
• Practice delivering technical presentations to non‑technical audiences; focus on clarity, storytelling, and visual aids.
• Role‑play objection handling and negotiation scenarios typical for engineering contracts.
6. Build a Professional Network
• Join local engineering societies, automation forums, and LinkedIn groups related to electrical engineering and industrial automation.
• Attend trade shows, seminars, and webinars in Dhaka to meet potential clients and partners.
7. Prepare Application Documents
• Tailor your résumé to showcase:
– Relevant education (Diploma or BSc in Electrical/Electronic Engineering).
– Any experience in engineering firms or technical sales (include measurable achievements).
– Specific skills: BOQ analysis, customer service, project management, negotiation.
• Write a cover letter that connects your background to the job responsibilities (presentation, client visits, relationship building, quotation preparation).
• Ensure contact information is up‑to‑date; include a professional email address and a LinkedIn profile link.
8. Interview Preparation
• Anticipate questions such as:
– “How would you approach a new client who is unfamiliar with PLC technology?”
– “Describe a time you turned a technical requirement into a successful sale.”
– “What steps do you take to ensure accurate BOQ preparation?”
• Prepare STAR (Situation, Task, Action, Result) stories from past experiences or internships that demonstrate sales success, technical understanding, and project management.
• Bring copies of your résumé, a portfolio of past quotations or sales reports (if available), and a notebook for notes.
9. Post‑Interview Follow‑Up
• Send a thank‑you email within 24 hours, reiterating your interest and summarising key points discussed.
• Attach any additional documents requested (e.g., reference letters, certifications).
10. Continuous Learning
• Enroll in short courses on SCADA systems, industrial networking, or advanced sales techniques.
• Keep abreast of emerging technologies (IoT in automation, renewable energy integration) that could expand the company’s offering.
Final Checklist Before Submission
- [ ] Company research completed and notes compiled.
- [ ] Product knowledge refreshed; ability to explain each item in lay terms.
- [ ] Résumé and cover letter customized for the role.
- [ ] All required documents saved as PDF with a clear file name (e.g., “YourName_EngineeringSalesExec.pdf”).
- [ ] Application submitted before the deadline (31 December 2025).
- [ ] Confirmation email received; follow‑up reminder set for one week later.
Follow this guide step by step, and you will present yourself as a well‑rounded candidate with the technical grounding, sales acumen, and professional demeanor that Automation and Power Solution expects from its Engineering Sales Executives. Good luck!

