PAFG BD LTD – Customer Care & Digital Marketing Internship (Khulshi, Chittagong)
Posted: Sat Dec 13, 2025 3:56 pm
Preparation Guide for the Customer Care & Digital Marketing Internship at BlackBole (PAFG BD LTD.)
1. Company & Brand Research
- Visit the BlackBole website and social‑media pages (Facebook, Instagram, WhatsApp, any other platforms) to understand the product range, target audience, tone of voice and recent campaigns.
- Read news articles or press releases about BlackBole’s expansion into India, the launch of BlackBole Arab and other recent milestones.
- Note the brand’s core values: premium footwear, modern style, comfort, accessibility and strong customer focus.
2. Understand the Role
- The internship combines two functions: Customer Care (CX) and Digital Marketing.
- CX duties include responding to messages on multiple channels, handling order queries, sending abandoned‑cart reminders and supporting the operations team.
- Digital‑Marketing duties involve drafting captions, creating simple visual posts, assisting in campaign planning, writing basic ad copy, doing competitor analysis and updating product information on the website.
3. Build Relevant Skills
a. Customer‑Care Skills
- Practice writing short, polite, brand‑aligned replies in both Bangla and English.
- Role‑play common scenarios: order status request, product clarification, refund inquiry, delayed delivery, and positive feedback acknowledgment.
- Familiarize yourself with the typical flow of an e‑commerce order (order placed → payment → packing → shipping → delivery).
b. Digital‑Marketing Basics
- Review the fundamentals of Facebook and Instagram advertising: audience targeting, ad formats, budgeting basics and performance metrics (CTR, CPC, ROAS).
- Learn how to craft a compelling caption: hook, benefit description, call‑to‑action and relevant hashtags.
- Explore free tools for simple graphic creation (Canva, Adobe Express). Create a few mock posts for a shoe launch, focusing on visual layout and copy.
c. Analytical Skills
- Choose two competitor fashion brands on Instagram. Record the posting frequency, type of content (product showcase, lifestyle, user‑generated), engagement levels and any recurring hashtags. Summarize findings in a one‑page document.
d. Organizational Skills
- Practice managing multiple inboxes (simulate with separate email folders). Set up a simple spreadsheet to track incoming queries, status, responsible team member and resolution date.
4. Create a Tailored Portfolio (optional but advantageous)
- Include 2‑3 sample social‑media captions you have written for fashion or lifestyle products.
- Attach a screenshot or PDF of a simple Instagram post you designed in Canva (mock‑up is acceptable).
- Add a brief case‑study of a mock campaign you planned: objective, target audience, key message, suggested ad copy and a sketch of the visual.
5. Update Your CV
- Highlight education (Bachelor/Honors) and any coursework related to marketing, communication or fashion.
- List any prior experience with customer service (part‑time jobs, volunteer work, school projects) and specify the tools used (e.g., WhatsApp Business, Facebook Messenger, email).
- Emphasize digital‑marketing skills: social‑media platform familiarity, basic ad‑copy writing, Canva, basic analytics.
- Mention language proficiency: Bangla (native) and English (fluent).
- Keep the CV to one page, use a clean layout, and ensure there are no spelling or grammar errors.
6. Write a Concise Cover Letter / Introduction Email
- Subject line must be exactly: Application for Customer Care or Digital Marketing Internship. (Choose the function you are applying for.)
- In the body, introduce yourself (name, current study program, year), state why you are interested in BlackBole, and mention two specific skills that match the internship duties.
- Keep the email to three short paragraphs (introduction, fit, closing) and attach your CV (and portfolio PDF if you have one).
7. Prepare for the Interview (if invited)
- Be ready to discuss:
• How you would handle a frustrated customer who received the wrong shoe size.
• An example of a caption you would write for a new sandal collection targeting young professionals.
• Your understanding of “abandoned checkout” and a brief idea for a reminder message.
• Any personal experience with fashion – why you are passionate about it.
- Practice answering common behavioral questions (teamwork, meeting deadlines, quick learning).
- Prepare a few questions to ask the recruiter: e.g., “What tools does the CX team currently use to manage queries?” or “How does BlackBole measure the success of its social‑media campaigns?”
8. Logistics and Final Checks
- Verify the internship location: West Khulshi, Chittagong. Ensure you can commute daily to the office.
- Confirm the age eligibility (18‑27).
- Review the stipend amount (Tk 5,000 per month) and be comfortable with it for a six‑month period.
- Double‑check the application email address: Admin@blackbole.com. Attach the correct files and proofread the email one final time before sending.
9. Post‑Application Follow‑Up
- If you have not heard back within 7‑10 days, send a polite follow‑up email to the same address, referencing your earlier application and reaffirming your interest.
By completing the steps above you will demonstrate familiarity with BlackBole’s brand, possess the required customer‑care and digital‑marketing competencies, and present a polished, targeted application that stands out to the hiring team. Good luck!
1. Company & Brand Research
- Visit the BlackBole website and social‑media pages (Facebook, Instagram, WhatsApp, any other platforms) to understand the product range, target audience, tone of voice and recent campaigns.
- Read news articles or press releases about BlackBole’s expansion into India, the launch of BlackBole Arab and other recent milestones.
- Note the brand’s core values: premium footwear, modern style, comfort, accessibility and strong customer focus.
2. Understand the Role
- The internship combines two functions: Customer Care (CX) and Digital Marketing.
- CX duties include responding to messages on multiple channels, handling order queries, sending abandoned‑cart reminders and supporting the operations team.
- Digital‑Marketing duties involve drafting captions, creating simple visual posts, assisting in campaign planning, writing basic ad copy, doing competitor analysis and updating product information on the website.
3. Build Relevant Skills
a. Customer‑Care Skills
- Practice writing short, polite, brand‑aligned replies in both Bangla and English.
- Role‑play common scenarios: order status request, product clarification, refund inquiry, delayed delivery, and positive feedback acknowledgment.
- Familiarize yourself with the typical flow of an e‑commerce order (order placed → payment → packing → shipping → delivery).
b. Digital‑Marketing Basics
- Review the fundamentals of Facebook and Instagram advertising: audience targeting, ad formats, budgeting basics and performance metrics (CTR, CPC, ROAS).
- Learn how to craft a compelling caption: hook, benefit description, call‑to‑action and relevant hashtags.
- Explore free tools for simple graphic creation (Canva, Adobe Express). Create a few mock posts for a shoe launch, focusing on visual layout and copy.
c. Analytical Skills
- Choose two competitor fashion brands on Instagram. Record the posting frequency, type of content (product showcase, lifestyle, user‑generated), engagement levels and any recurring hashtags. Summarize findings in a one‑page document.
d. Organizational Skills
- Practice managing multiple inboxes (simulate with separate email folders). Set up a simple spreadsheet to track incoming queries, status, responsible team member and resolution date.
4. Create a Tailored Portfolio (optional but advantageous)
- Include 2‑3 sample social‑media captions you have written for fashion or lifestyle products.
- Attach a screenshot or PDF of a simple Instagram post you designed in Canva (mock‑up is acceptable).
- Add a brief case‑study of a mock campaign you planned: objective, target audience, key message, suggested ad copy and a sketch of the visual.
5. Update Your CV
- Highlight education (Bachelor/Honors) and any coursework related to marketing, communication or fashion.
- List any prior experience with customer service (part‑time jobs, volunteer work, school projects) and specify the tools used (e.g., WhatsApp Business, Facebook Messenger, email).
- Emphasize digital‑marketing skills: social‑media platform familiarity, basic ad‑copy writing, Canva, basic analytics.
- Mention language proficiency: Bangla (native) and English (fluent).
- Keep the CV to one page, use a clean layout, and ensure there are no spelling or grammar errors.
6. Write a Concise Cover Letter / Introduction Email
- Subject line must be exactly: Application for Customer Care or Digital Marketing Internship. (Choose the function you are applying for.)
- In the body, introduce yourself (name, current study program, year), state why you are interested in BlackBole, and mention two specific skills that match the internship duties.
- Keep the email to three short paragraphs (introduction, fit, closing) and attach your CV (and portfolio PDF if you have one).
7. Prepare for the Interview (if invited)
- Be ready to discuss:
• How you would handle a frustrated customer who received the wrong shoe size.
• An example of a caption you would write for a new sandal collection targeting young professionals.
• Your understanding of “abandoned checkout” and a brief idea for a reminder message.
• Any personal experience with fashion – why you are passionate about it.
- Practice answering common behavioral questions (teamwork, meeting deadlines, quick learning).
- Prepare a few questions to ask the recruiter: e.g., “What tools does the CX team currently use to manage queries?” or “How does BlackBole measure the success of its social‑media campaigns?”
8. Logistics and Final Checks
- Verify the internship location: West Khulshi, Chittagong. Ensure you can commute daily to the office.
- Confirm the age eligibility (18‑27).
- Review the stipend amount (Tk 5,000 per month) and be comfortable with it for a six‑month period.
- Double‑check the application email address: Admin@blackbole.com. Attach the correct files and proofread the email one final time before sending.
9. Post‑Application Follow‑Up
- If you have not heard back within 7‑10 days, send a polite follow‑up email to the same address, referencing your earlier application and reaffirming your interest.
By completing the steps above you will demonstrate familiarity with BlackBole’s brand, possess the required customer‑care and digital‑marketing competencies, and present a polished, targeted application that stands out to the hiring team. Good luck!