- Fri Dec 12, 2025 1:19 am#11039
Preparation Guide for the Executive – Sales & Marketing Position (Khulna Division) at Sheba Digital Limited
1. Understand the Company and Product Suite
- Research Sheba Group and Sheba Digital Limited: history, mission, recent news, and market position in Bangladesh.
- Study the SaaS products offered, especially the cloud‑based educational institute management and student information systems.
- Identify key features, competitive advantages, pricing models, and target customers (schools, colleges, training institutes).
- Prepare a one‑page summary that you can refer to during interviews and for quick product pitches.
2. Align Your Experience with Required Business Areas
- Review your past roles in telecommunications, training institutes, software companies, IT‑enabled services, or conglomerates.
- List specific projects where you contributed to sales growth, marketing campaigns, or customer support.
- Quantify achievements (e.g., “Increased sales by 20 % within six months”, “Managed a portfolio of 30+ institutional clients”).
3. Develop Core Skills Highlighted in the Job Description
a. Marketing Plans
- Refresh knowledge of market research, segmentation, positioning, and 4‑P’s planning.
- Familiarize yourself with digital marketing tools (Google Ads, Facebook Business, email automation).
b. Sales Strategy & Target Achievement
- Practice building sales funnels, lead qualification, and conversion tracking.
- Learn basic CRM usage (e.g., HubSpot, Zoho) to record daily data and generate monthly reports.
c. Technical Presentation & Demonstration
- Create a mock product demo using PowerPoint or video‑editing software.
- Focus on translating technical features into tangible benefits for educational institutions.
d. Customer Service & Inquiry Resolution
- Review common queries for SaaS education platforms (e.g., data security, user licensing, integration).
- Role‑play handling objections and providing clear, concise answers.
4. Polish Required Technical Proficiency
- MS Word: document formatting, templates for proposals.
- MS Excel: pivot tables, VLOOKUP/HLOOKUP, basic charting, and monthly reporting formats.
- MS PowerPoint: storytelling slides, use of visuals, animation for engaging presentations.
*Tip:* Prepare a sample monthly sales‑performance report (including sales, collections, visit progress, targets) that you can show to interviewers.
5. Strengthen Communication Abilities
- English: practice speaking clearly, using industry terminology, and answering situational questions.
- Bangla: rehearse explaining technical concepts in simple Bangla, especially for end‑users.
- Record yourself answering typical interview questions; listen for pacing, tone, and clarity.
6. Logistics and Practical Requirements
- Residence: Confirm you are a resident of Khulna Sadar. Prepare a utility bill or national ID proof showing your address.
- Transportation: Ensure you own a functional motorcycle for frequent travel across Bagerhat, Jashore, Satkhira, and Khulna. Keep registration and insurance documents up‑to‑date.
- Equipment: Verify that your laptop meets the company’s requirements (stable internet, webcam, Microsoft Office). Keep your smartphone charged and updated for communications.
7. Documentation Checklist for Application
- Updated Curriculum Vitae (CV) highlighting relevant experience, skills, and achievements.
- Cover letter tailored to the role: mention your knowledge of Sheba Digital’s products, your sales/marketing successes, and readiness to travel across Khulna Division.
- Copies of academic certificates (Bachelor/Honors or Masters).
- Proof of residence (e.g., electricity bill, tenancy agreement).
- Photocopy of national ID and passport‑size photo.
- Any certifications in sales, marketing, or SaaS (optional but beneficial).
8. Interview Process Preparation
a. Initial Phone Interview
- Prepare a concise 2‑minute personal pitch.
- Have your CV and product summary nearby for quick reference.
b. Online Virtual Interview
- Test internet connection, webcam, and microphone beforehand.
- Choose a quiet, well‑lit space.
- Dress in business‑casual attire.
- Keep a notepad for jotting down questions.
c. Final Face‑to‑Face Interview in Dhaka
- Book travel and accommodation in advance, allowing extra time for potential delays.
- Print multiple copies of your CV, cover letter, certificates, and the sample report you prepared.
- Bring a portfolio or binder to organize documents neatly.
- Prepare answers for common competency questions:
• “Describe a time you created and executed a marketing plan.”
• “How do you handle a dissatisfied client regarding product functionality?”
• “Explain your method for tracking daily sales activities and reporting to management.”
- Prepare thoughtful questions for the interviewers, such as:
• “What are the key performance indicators for this role in the first six months?”
• “How does the sales team collaborate with product development to address client feedback?”
9. Personal Branding and Online Presence
- Update your LinkedIn profile: headline should include “Sales & Marketing Executive – SaaS / Education Technology”.
- Add a concise summary emphasizing experience in the required business areas and your ability to travel within Khulna Division.
- Upload a professional headshot.
- If possible, publish a short article or post about trends in educational technology in Bangladesh; this demonstrates industry insight.
10. Financial and Benefits Awareness
- Salary range: Tk. 15,000 – 20,000 per month.
- Benefits: transportation allowance, mobile bill, tour allowance, weekly 2 holidays, yearly salary review, two festival bonuses.
- Be prepared to discuss salary expectations in relation to experience and market standards.
11. Post‑Interview Follow‑Up
- Send a thank‑you email within 24 hours of each interview stage, reiterating your enthusiasm and summarizing key points discussed.
- Keep a record of interview dates, interviewers’ names, and any next‑step timelines provided.
Quick 7‑Day Action Plan
Day 1: Research Sheba Group & product suite; draft product summary.
Day 2: Update CV and write targeted cover letter; collect residence proof.
Day 3: Refresh Excel & PowerPoint skills; create sample monthly report.
Day 4: Practice technical demo and sales pitch (record and review).
Day 5: Conduct mock phone interview with a friend; refine answers.
Day 6: Test virtual interview setup; finalize LinkedIn profile.
Day 7: Prepare travel plan and documents for possible Dhaka interview; send out application.
Following this structured preparation will help you demonstrate the required knowledge, skills, and readiness for the Executive – Sales & Marketing role in Khulna Division at Sheba Digital Limited. Good luck!
1. Understand the Company and Product Suite
- Research Sheba Group and Sheba Digital Limited: history, mission, recent news, and market position in Bangladesh.
- Study the SaaS products offered, especially the cloud‑based educational institute management and student information systems.
- Identify key features, competitive advantages, pricing models, and target customers (schools, colleges, training institutes).
- Prepare a one‑page summary that you can refer to during interviews and for quick product pitches.
2. Align Your Experience with Required Business Areas
- Review your past roles in telecommunications, training institutes, software companies, IT‑enabled services, or conglomerates.
- List specific projects where you contributed to sales growth, marketing campaigns, or customer support.
- Quantify achievements (e.g., “Increased sales by 20 % within six months”, “Managed a portfolio of 30+ institutional clients”).
3. Develop Core Skills Highlighted in the Job Description
a. Marketing Plans
- Refresh knowledge of market research, segmentation, positioning, and 4‑P’s planning.
- Familiarize yourself with digital marketing tools (Google Ads, Facebook Business, email automation).
b. Sales Strategy & Target Achievement
- Practice building sales funnels, lead qualification, and conversion tracking.
- Learn basic CRM usage (e.g., HubSpot, Zoho) to record daily data and generate monthly reports.
c. Technical Presentation & Demonstration
- Create a mock product demo using PowerPoint or video‑editing software.
- Focus on translating technical features into tangible benefits for educational institutions.
d. Customer Service & Inquiry Resolution
- Review common queries for SaaS education platforms (e.g., data security, user licensing, integration).
- Role‑play handling objections and providing clear, concise answers.
4. Polish Required Technical Proficiency
- MS Word: document formatting, templates for proposals.
- MS Excel: pivot tables, VLOOKUP/HLOOKUP, basic charting, and monthly reporting formats.
- MS PowerPoint: storytelling slides, use of visuals, animation for engaging presentations.
*Tip:* Prepare a sample monthly sales‑performance report (including sales, collections, visit progress, targets) that you can show to interviewers.
5. Strengthen Communication Abilities
- English: practice speaking clearly, using industry terminology, and answering situational questions.
- Bangla: rehearse explaining technical concepts in simple Bangla, especially for end‑users.
- Record yourself answering typical interview questions; listen for pacing, tone, and clarity.
6. Logistics and Practical Requirements
- Residence: Confirm you are a resident of Khulna Sadar. Prepare a utility bill or national ID proof showing your address.
- Transportation: Ensure you own a functional motorcycle for frequent travel across Bagerhat, Jashore, Satkhira, and Khulna. Keep registration and insurance documents up‑to‑date.
- Equipment: Verify that your laptop meets the company’s requirements (stable internet, webcam, Microsoft Office). Keep your smartphone charged and updated for communications.
7. Documentation Checklist for Application
- Updated Curriculum Vitae (CV) highlighting relevant experience, skills, and achievements.
- Cover letter tailored to the role: mention your knowledge of Sheba Digital’s products, your sales/marketing successes, and readiness to travel across Khulna Division.
- Copies of academic certificates (Bachelor/Honors or Masters).
- Proof of residence (e.g., electricity bill, tenancy agreement).
- Photocopy of national ID and passport‑size photo.
- Any certifications in sales, marketing, or SaaS (optional but beneficial).
8. Interview Process Preparation
a. Initial Phone Interview
- Prepare a concise 2‑minute personal pitch.
- Have your CV and product summary nearby for quick reference.
b. Online Virtual Interview
- Test internet connection, webcam, and microphone beforehand.
- Choose a quiet, well‑lit space.
- Dress in business‑casual attire.
- Keep a notepad for jotting down questions.
c. Final Face‑to‑Face Interview in Dhaka
- Book travel and accommodation in advance, allowing extra time for potential delays.
- Print multiple copies of your CV, cover letter, certificates, and the sample report you prepared.
- Bring a portfolio or binder to organize documents neatly.
- Prepare answers for common competency questions:
• “Describe a time you created and executed a marketing plan.”
• “How do you handle a dissatisfied client regarding product functionality?”
• “Explain your method for tracking daily sales activities and reporting to management.”
- Prepare thoughtful questions for the interviewers, such as:
• “What are the key performance indicators for this role in the first six months?”
• “How does the sales team collaborate with product development to address client feedback?”
9. Personal Branding and Online Presence
- Update your LinkedIn profile: headline should include “Sales & Marketing Executive – SaaS / Education Technology”.
- Add a concise summary emphasizing experience in the required business areas and your ability to travel within Khulna Division.
- Upload a professional headshot.
- If possible, publish a short article or post about trends in educational technology in Bangladesh; this demonstrates industry insight.
10. Financial and Benefits Awareness
- Salary range: Tk. 15,000 – 20,000 per month.
- Benefits: transportation allowance, mobile bill, tour allowance, weekly 2 holidays, yearly salary review, two festival bonuses.
- Be prepared to discuss salary expectations in relation to experience and market standards.
11. Post‑Interview Follow‑Up
- Send a thank‑you email within 24 hours of each interview stage, reiterating your enthusiasm and summarizing key points discussed.
- Keep a record of interview dates, interviewers’ names, and any next‑step timelines provided.
Quick 7‑Day Action Plan
Day 1: Research Sheba Group & product suite; draft product summary.
Day 2: Update CV and write targeted cover letter; collect residence proof.
Day 3: Refresh Excel & PowerPoint skills; create sample monthly report.
Day 4: Practice technical demo and sales pitch (record and review).
Day 5: Conduct mock phone interview with a friend; refine answers.
Day 6: Test virtual interview setup; finalize LinkedIn profile.
Day 7: Prepare travel plan and documents for possible Dhaka interview; send out application.
Following this structured preparation will help you demonstrate the required knowledge, skills, and readiness for the Executive – Sales & Marketing role in Khulna Division at Sheba Digital Limited. Good luck!
